Expanding into a new market is a great way to increase revenue and market share. Having a diversified geographical footprint is also a defensive mechanism to protect businesses during economic downturns and periods of uncertainty, by allowing continued expansion when home markets become saturated. A successful new market entry requires extensive planning, but with the right strategy and team in place, companies can capitalise on a previously untapped customer base.
In order to help navigate this process, we have compiled a simple guide of what you need to consider when embarking on a new international market expansion, and some key points for you to consider when recruiting international talent in foreign markets.
Written by Iain Flinn
Helping business leaders in the enterprise software, Cloud/SaaS/PaaS and emerging technology sectors to identify talent and build high performing teams across EMEA.
LinkedIn
