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Career Motivation Survey – Covid-19 Impact Study
Talent Management /

Career Motivation Survey – Covid-19 Impact Study

Written by Iain Flinn

The current global pandemic caused by Covid-19 has had an unprecedented impact on people’s lives around the world, whilst the long-term economic impact is yet to be fully assessed. In order to help decipher the potential impact on our industry, we conducted a career motivation survey over the course of the summer in 2020. Our aim was simple, to better understand what impact Covid-19 is likely to have over the next 12 months on the career choices of senior business leaders working in software and technology.

It’s always interesting to understand the career goals and motivations of individuals, but even more so in the midst of a modern-day global pandemic. A snapshot of the key findings include;


  • 62% of respondents said they would be willing to consider a new job opportunity in the next 12 months, 39% of which were considering this regardless of Covid-19.


  • 30% of respondents would prioritise job opportunities with companies that have a strong employer brand and culture.


  • 32% of respondents currently out of work said this was a direct impact of Covid-19.


  • 62% of respondents prepared to move in the next 12 months said they would consider joining a start-up regardless of current events.


To see the full results of this study, please feel free to download a complementary copy here.